Advisory Board Members

Our advisory board is composed of premiere professionals representing critical areas across the healthcare continuum.

Gerry Baker

Healthcare Revenue Cycle

Gerry is a nationally experienced Healthcare Revenue Cycle Executive with a proven record of strengthening financial performance, operational reliability, and enterprise resilience across Level I and Level II Trauma Centers, Acute Care Community Hospitals, and integrated delivery systems. With deep expertise in both profit and non-profit environments, G consistently delivers measurable improvements in cash flow, days cash on hand, and organizational efficiency.

Gerry is recognized for leading complex turnaround initiatives that stabilize financial operations and reduce A/R exposure while improving patient experience and employee engagement. With advanced capability in forecasting, KPI governance, and systemwide process redesign, Gerry builds revenue cycle infrastructures that support long-range financial strategy and organizational growth.

A subject-matter expert in Medicaid and Medicare regulations, Professional billing, and FQHC services, G brings a compliance-driven approach to coding, billing, and reimbursement. Gerry is a trusted advisor to executive leadership and boards, contributing to enterprise decisions on operational improvement, budgeting, risk mitigation, and financial planning. Gerry has served on Executive-level Revenue Cycle Steering Committees, shaping systemwide priorities and performance expectations.

Gerry is a collaborative leader with experience managing multi-tier teams, including in unionized environments, and is known for building accountable, high-performance cultures. A forward-looking operator, G has advanced organizational modernization through the deployment of AI, Ambient Listening, and NLP technologies, supported by strong technical fluency across Epic PB/HB, GE IDX, Paragon, Soarian Financials, Meditech BAR, and Microsoft Office.

As a member of Parkland Health’s AI Governance Committee, Gerry has contributed to enterprise-level oversight of emerging technologies, ensuring alignment with regulatory requirements, operational integrity, and long-term digital strategy. Gerry has also played a significant role in EHR evaluation, selection, and implementation across diverse healthcare environments.

Gerry’s leadership centers on financial stability, operational clarity, and innovation that positions

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