James advises companies on how to help consumers and patients achieve healthier outcomes, and in doing so, to unlock value and grow businesses.
James has over 20 years of experience working in the pharmaceutical, consumer and medical device industries focusing on both brand strategy and leveraging the science of behavior change to improve health outcomes.
Regardless of where or how care is delivered, James believes focusing on patient behaviors optimizes health outcomes, while stronger brands help consumers navigate the complex healthcare ecosystem.
As a healthcare strategist, James has led teams to decrease health disparities in patients of color; reduced the rates of hospital acquired pneumonia in elective surgery patients; and launched digital interventions to improve patient experience and outcomes during elective surgery.
As a P&G trained brand leader, James led an osteoporosis medication to become the fastest brand to achieve a billion dollars in sales in P&G history, restored top selling razors to share leadership, and spearheaded the brand strategy and architecture for J&J’s largest acquisition. James was recognized as a Top 25 DTC marketer by DTC magazine.
James earned a BA in History from Yale University and a Masters of Management from Regis University.